What copy to put on your business website

What text should you put on your business website? There's only one rule: talk about the customer's problem, not your company.

'Plumbing company since 1995' says nothing. 'Leaking? We come today' gets you calls. The same goes for any business.

A plumber changed his homepage from 'since 1995' to 'Leaking? We're in your neighborhood today' and started getting calls that same week.

The basics you can't miss: what you do in plain customer language, your service area, rough pricing, and a clear contact button.

pedroarén dot com. Your website in under 24 hours.