What is local SEO and why does your business care?

What is local SEO and why does it matter if you own a business?

Local SEO is the part of search optimization that helps local customers find you. When someone looks for a service nearby, Google ranks businesses by proximity and reputation.

For example, a hair salon with a website clearly showing its neighborhood, services, and hours will appear before one that only has a social media page.

The first step is simple: make sure your website says what you do, where you work, and how to contact you. That's local SEO, and a professional website includes it out of the box.

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