--- title: "Pizza delivery without giving away commissions? A website for pizzerias with direct orders and an online menu" description: "Website for pizzerias and food delivery: online menu, direct orders without third-party app commissions and customers who come back to order every weekend." date: "2026-09-19" category: "Examples by sector" keywords: "website for pizzeria, pizzeria website, online pizza orders, food delivery website, direct orders without commissions" portada: "/portadas/portada-web-para-pizzerias-y-comida-a-domicilio.webp" --- Friday, half past nine at night. The phone rings with an order, the app tablet beeps with another, there are two pizzas in the oven and someone waiting at the counter. You, with the receiver on your ear and a pen in your hand, writing down an address on a piece of paper stained with flour. The most profitable night of the week, run on memory. Then the monthly summary comes in. Plenty of orders, sure, but with the usual surprise: out of every order placed through a delivery app, a big part of the money never reaches the till. The platforms fill the oven, but they keep a commission that in many cases is around 30% of the order and, on top of that, the customer ends up belonging to the platform: their phone number, their history and their tastes live in the app, not in your pizzeria. That is the difference between working for your customers and working for the middleman. ## Every order has two possible owners: you or the app Making the pizza costs the same either way, but it doesn't leave the same. A direct order — through your website, WhatsApp or over the phone — goes into the till in full. An order through an app, after the commission, comes in trimmed, and in a business with tight margins you feel it every night. That is why more and more pizzerias follow a simple strategy: the apps as a shop window so people discover you, and their own website as the main channel. Whoever finds you on Google and sees the menu and online ordering comes straight in through the door that suits you; and along the way you get something no platform gives you: the email and phone number of the person who buys from you, so you can tell them about Wednesday's deal or the match-day combo. ## Who orders pizza and what they look at before ordering - **Families with kids**: movie-and-sofa Fridays. They search "pizza delivery near me", compare prices and want to know how long it takes. - **Twenty- and thirty-somethings**: they order late, from their phone, in a hurry and without calling anyone. If your website doesn't read well on a phone, they've closed the tab before finishing. - **Offices and lunchtime**: daily menus, big orders and repeat orders that are best handled with a form or an email. - **Birthdays and celebrations**: orders of 8, 12 or 20 pizzas that almost always start with a search: "pizzeria to order for a birthday". - **Regulars**: they want to repeat last time's order without calling, without explaining again whether it's no onions, and without waiting for you to pick up the phone. ## What people come to your website to sort out Before ordering, almost everyone is looking for the same answers: - **The full menu, with prices and real photos**. Not a PDF that nobody reads on a phone. - **Allergens**, which besides being mandatory are one of the first things anyone with an intolerance checks. - **Up-to-date opening hours**, including the days you close midweek. - **Delivery areas, the minimum order and the estimated time**. That's what saves you the call that starts with "do you deliver to...?" - **Being able to order without calling**: a cart, a form or a WhatsApp that opens with the order already written. - **The deals**, with the small print: 2-for-1 on Tuesdays, family combo, XL size. - **Payment methods**: cash, card, mobile payment. - **Whether there's a gluten-free, lactose-free or vegetarian option**, increasingly asked and too often not answered on many websites. ## The sections that fill the oven These are the ones that really bring orders: - **Homepage** with the menu one click away and two clear buttons: "order online" and "call us". - **Menu** organised by categories, with prices always up to date. - **Online or WhatsApp ordering**, with the address and the pickup or delivery time. - **Delivery**: areas covered, minimum order and estimated times. - **Deals and combos** in a visible place, not hidden on social media. - **Reviews** from customers who order every week. - **FAQs**: dough, sizes, gluten, times, how to cancel an order. - **Legal notice and privacy policy**, which also builds trust. What you don't need: a system delivering across the whole province, a blog nobody is going to write or stock photos of pizzas that aren't yours. ## Before and after: from paper tickets to tidy orders Before: the phone busy right at peak time — and whoever can't get through orders on the app —; tickets written by hand with half-finished addresses; your personal WhatsApp mixed up with orders; and the feeling that you're losing orders without knowing exactly how many. After: the menu and prices in one place that is always up to date; orders coming in with the address, time and phone number properly noted; customers who reorder in three clicks; and your own email list to announce Wednesday's deal without depending on a platform letting you talk to your own customers. Friday is still intense, but it stops being chaos. ## Mistakes we see when a pizzeria commissions a website - **Sending the menu as a PDF or a photo**: nobody zooms in on a phone and Google can't read it. - **Only having social media**: fine for showing off the pizza, not for taking tidy orders. - **Out-of-date prices**, which lead to arguments at the door. - **Not saying where you deliver** or what the minimum order is. - **Not asking for the email or phone number with consent**: without your own list, every night starts from scratch. - **A website that only works on a computer**, when almost all orders start on a phone. - **Neglecting the Google listing** and reviews, which is the first thing anyone searching "pizza delivery" sees. - And the underlying mistake: relying only on the apps and not having a single channel of your own. ## What Google looks at in a pizzeria Google wants to answer well to "pizza delivery near me", "order pizza in [your city]" or "pizzeria open now", and for that it uses your Google Business Profile listing, your reviews and your website. The listing covers opening hours and photos; your website covers the rest: the menu, the prices, the delivery areas and ordering. If you want to dig deeper, the blog has an article on [websites for restaurants](/blog/en/web-para-restaurantes-como-llenar-mesas) and another on [websites for bars and cafés](/blog/en/web-para-bares-y-cafeterias). ## From the phone call to the direct order A pizzeria doesn't need a huge website: it needs anyone looking for pizza to find you, see the menu and prices effortlessly and be able to order in under a minute, at any hour. That's the website that fills the oven without giving away margin, that brings order to peak nights and that turns someone who tries you once into a customer who comes back every Friday. The good news: you don't need to spend a fortune or wait months. You can have your website with the menu, online ordering and delivery areas in a few days. If you run a pizzeria or a food delivery business, [request a free design proposal](/solicita-web/en): you design your website live with AI and I build it once you approve the design. No lock-in, no jargon, and the price agreed before we start. Will you keep paying commission on every pizza you sell, or will you have a website taking direct orders from the very first weekend?