--- title: "Website for speech therapists: how to fill your diary with families who search on Google" description: "Website for speech therapists: a page per condition, the first visit explained, clear prices and online booking so families find you searching on Google." date: "2026-09-15" category: "Examples by sector" keywords: "website for speech therapists, speech therapy website, speech and language clinic, child speech therapy, book speech therapy appointment online" portada: "/portadas/portada-web-para-logopedas.webp" --- It is half past ten at night and a mother is searching on her phone for "child speech therapist" and "speech therapist near me". This week the teacher told her that her five-year-old does not pronounce words properly and that an assessment would be a good idea. She opens three clinics and compares: what conditions they treat, from what age, how much the first visit costs and whether she can book for Tuesday. With the one that answers all of that without a phone call, she leaves her details. If your practice only exists on Instagram and on the sign on the door, that first visit goes to the practice on the next page. A speech therapy practice fills its diary in three ways: patients who come every week, recommendations from families and schools, and people searching on Google. The website is the only thing still working while you are in a session, and in speech therapy that is almost all day. What is more, every condition is a different search: speech sound disorders, dyslexia, stuttering, language delay, atypical swallowing, voice disorders, aphasia after a stroke, dysphagia. A website with one page per treatment collects all those doors; a single page collects almost none of them. ## The decision is made when the practice is closed People looking for a speech therapist decide outside your working hours, and demand has very marked peaks. The first is the return to school: in September and October, teachers warn families about language, reading or pronunciation difficulties, and many look for an assessment that same week. The second is admissions and strokes: families who, from a hospital or a care home, are looking for language or swallowing rehabilitation for a relative. The third is the voice: teachers, singers, broadcasters and other professionals who live off their voice and look for a solution as soon as they lose it. And the fourth, the ever-present one: adults who have been carrying a stutter or a reading problem for years and finally decide to do something about it. A well-built website captures four profiles almost on its own: - **Families with small children**: language delay, speech sound disorders, orofacial motor skills, atypical swallowing. They search by age ("speech therapist for 3-year-olds") and by problem ("my child doesn't speak properly"). - **Families with school-age children**: dyslexia, dysgraphia, reading comprehension, ADHD. They care that you coordinate with the school. - **Adults and older people**: aphasia after a stroke, dysphagia, voice problems. Here the person searching is usually a son or daughter, from another city. - **Patients from outside your area**: online therapy opens the door to a practice two hours from home, and fills gaps in your diary. ## What a family looks at before booking an appointment Before sitting down in your room, the family wants to clear up a few doubts: - **Specialisation**: which conditions you treat and from what age. "We treat everything" reassures no one; "language assessment for children aged 3 to 12" does. - **Who does the work**: name, qualifications, professional registration number and specific training. In healthcare, credentials are part of the decision. - **The first visit**: what the assessment consists of, how long it lasts, what it costs and when you hand over the report with the intervention plan. - **What the sessions are like**: length (45 or 60 minutes), frequency (two or three per week), whether they are one-to-one and what homework is taken home. - **Clear prices**: price per session and monthly packages. "Ask for price" pushes people to the next website. - **Online booking**: a calendar with real slots, no phone call. It is the section that brings in the most first visits. - **Waiting list**: if there is one, how long it takes to start. Better to say so than to let them find out by phone. - **Coordination**: whether you talk to the school, the paediatrician or the ENT specialist. For many families, this is the deciding factor. - **Online therapy**: if you offer it, on which platform and for which cases it works. - **Insurance and health plans**: if you work with any, say so; if not, make clear what the patient pays. - **Reviews**: Google reviews with a name and date. In healthcare they are worth more than any text you write. - **Location and accessibility**: address with a map, public transport and parking. If you see older patients, accessibility decides. ## The sections that fill the diary A speech therapy website does not need a thousand pages: it needs to take the family from the search to the room. These are the ones that bring in patients: - **Home page**: who you are, where the practice is and two clearly visible buttons: book an appointment and call. - **One page per treatment**: speech sound disorders, language delay, dyslexia, stuttering, swallowing, voice, aphasia… Each one with its explanation and who it is for. - **Child speech therapy and adult speech therapy** as two separate paths; each audience searches with different words. - **The team**: name, real photo, qualifications and speciality of each therapist. - **First visit**: what the assessment includes, how long it lasts, what it costs and what you receive afterwards. - **Prices and packages**: in a clear table, with no "ask for price". - **Online therapy**: its own section, with its conditions. - **Frequently asked questions**: from what age?, how long until results show?, do I have to come into the session?, is there homework?, do you work with dyslexia? - **Contact and area**: address with a map, phone number and the neighbourhoods or towns patients come from. - **Resources**: articles or videos that answer the questions already reaching you by phone. What you do not need: hiding prices "so people call", a PDF price list to download and a website designed only for desktop, when almost all speech therapy searches start on a phone. ## Before and after: the same practice, a full diary Before the website, the room turns into a makeshift switchboard: calls you cannot take because you are in a session, WhatsApp messages answered at eleven at night, the same "how much is the first visit?" repeated a hundred times, appointments written in a notebook only you understand and families who go to the practice next door because nobody replied in time. Afterwards, someone searching for a speech therapist on a Sunday afternoon sees the treatments, understands what the first visit is like, compares prices and books for Thursday without speaking to anyone. The family that came from the school in a hurry arrives with the report downloaded and their doubts resolved. And while you are working with a patient, the website keeps taking requests instead of stacking up missed calls. ## Mistakes we see when a speech therapy practice commissions a website - **Living only on Instagram**: fine for showing day-to-day life, but it does not appear in "child speech therapist near me" and does not let people book. - **Not publishing prices**: "ask for price" filters badly and puts people off; the family wants to know what they are committing to before calling. - **A single page for everything**: someone looking for dyslexia does not find their answer, and leaves. - **Generic texts**: "we are a multidisciplinary team" says nothing; saying what you assess and at what ages does. - **Not explaining the first visit**: it is the number-one doubt of any family. - **A website not adapted to mobile**: almost all speech therapy searches happen on a phone. - **Booking only by phone or WhatsApp**: someone searching at eleven at night calls the next practice on the list in the morning. - **Not asking for reviews**: every happy family is a potential review; if you do not ask, it is lost. - **No page for adults**: aphasia and dysphagia are searched a lot, and many websites only talk about children. ## What Google looks at in a speech therapy practice Google shows first what it knows well. With a Google Business Profile listing alone you have a name, opening hours and reviews, but nothing more: it does not explain what you treat, at what ages, or what the first visit costs. With a website, Google has a page per treatment, texts that answer families' real doubts and genuine reviews, and that combination is what lifts your practice in the local results for "speech therapist in your city". If you want to go deeper, the blog has an article on [websites for clinics and healthcare professionals](/blog/en/web-para-clinicas-y-profesionales-sanitarios) and another on [24-hour online bookings](/blog/en/reservas-online-las-24-horas). ## From the search to the first session A speech therapy practice does not need a complicated website: it needs anyone searching for "child speech therapist" or "language rehabilitation" in your city to find you, see the treatments with their prices, get to know the team and book without calling. That is the website that fills the diary even in the weeks when you cannot pick up the phone. The good news: you do not need to spend a lot or wait months. You can have your website with a page per treatment, online booking and the first visit explained in a few days. If you have a speech therapy practice and want a website that brings in patients, [request a free design proposal](/solicita-web/en): you design your website live with AI and I build it once you approve the design. No lock-in, no jargon, and the price agreed before we start. Do families searching for a speech therapist in your city find you, or do only the ones who already know you come? Better that they find you, with your treatments and your calendar, than the practice on the next page.