--- title: "Is your insurance brokerage still running its 2015 website? Brokerage websites with built-in quotes" description: "Insurance brokerage websites: built-in quote tool, coverage comparison and online claims. A brokerage website that works for you 24 hours a day." date: "2026-09-10" category: "Examples by sector" keywords: "insurance brokerage website, insurance broker web design, online insurance quote tool, insurance agent website, coverage comparison on your website" portada: "/portadas/portada-web-para-corredurias-de-seguros.webp" --- The insurance customer no longer calls first: they compare first. Before dialling the brokerage's number, they have been through a comparison site, seen three prices for their car insurance and already know they could buy in ten minutes without speaking to anyone. When they reach your website — if they ever find it — they find the same thing as in 2015: a digital brochure with "contact us", no prices and no way to get a quote. That is where the sale is lost, and not because the comparison site has better insurance: they are the very same ones, and quite often it is you who underwrites them. The difference is that the comparison site quotes on the screen and your website does not. A brokerage has something the comparison site cannot offer: someone who answers when there is a claim, who reads the small print and who warns you before a cover falls short. The problem is that this advantage is invisible on a brochure website. A modern brokerage website has to show both things at once: that you can get a quote right now, just like on the comparison site, and that behind it there are real people who defend you on the day of the claim. That combination is what converts. ## What customers expect to find in an online brokerage Before trusting a brokerage with their insurance — and their car, their home, their shop — customers look at four things. On an insurance brokerage website, all four should be one click away from the homepage: - **Built-in quote tool**: a licence plate or policy type field, a "get a quote" button, and the price on screen in under two minutes. Your platform's quoting tool (the one on your e-platform or the multi-insurer one you already use) embedded in the website, not a PDF to download. - **Coverage comparison**: what each policy covers and what it does not, in a table and with no hidden small print. The person comparing already has the small print in their head: if you make it clear, you win. - **Who is behind it**: photos of the team, the brokerage's name, its registration number with the Dirección General de Seguros on display. In a sector where the fear is being scammed, showing the registration is a selling point. - **Claims explained**: what to do on the day of the claim, who to call after hours, and how the process works. The customer is not just buying the policy: they are buying how you will treat them when something breaks. ## The quote tool: the piece that decides the sale In almost no other sector does a single piece decide so much. The built-in quote tool is the difference between a website that works and a website that decorates. Someone searching "car insurance price" wants two things: a number and the ability to buy it today. If the website has the platform's quoting tool connected — the same one the brokerage already uses to quote at the counter — the customer quotes on their own, including at ten o'clock on a Sunday night, and the lead reaches the brokerage having already seen the price. And there lies the difference with the comparison site: the comparison site quotes and disappears. The brokerage quotes, sells, renews and answers the claim. The website with a quote tool does not replace the broker: it brings them a warmed-up customer who has seen the price and wants the face behind it. For the lines of business where the quote tool does not cover everything — retail, communities, liability — the short form with a response promise ("quote within 24 business hours") is the second channel, and it works if you keep the promise. One detail many brokerages forget: renewals. The customer who renewed by phone ten years in a row keeps renewing by phone because nobody showed them another way. A client area with their policies, renewal reminders and receipts on display turns renewal into a two-minute task, and stops depending on whether the agent remembers to call. ## Sections that convert (and the ones that don't) The ones that pay the domain's rent: - **Homepage**: who you work for (individuals and businesses), the quote tool one click away, the DGS registration and the reviews. No speeches: the person arriving wants to get a quote. - **One page per line of business**: motor, home, homeowners' associations, retail, life, health, liability... Each line with its own page is a doorway from Google ("insurance for a bar's shop", "what does a homeowners' association policy cover"). A generic "all insurances" page ranks for none of those searches. - **SMEs and companies**: business insurance is decided with a quote, not with comparison sites. A dedicated page for SMEs: what each option covers, and the form straight to the sales person. - **Claims**: what to do step by step, the insurers' emergency numbers, and how the brokerage helps with the process. It is the section that builds the most trust and the one that almost never exists. - **The team and the brokerage**: who they are, how long they have been going, registration number and a map with the office. Insurance is bought from people: show the faces. - **Contact with real opening hours**: phone, email, and a written response promise. The long form with ten required fields — almost nobody fills it in at a brokerage. What you don't need: the full list of insurers you work with on the homepage (one line is enough; a brokerage's strength is independence, not the list), the blog with insurers' news, and downloads of policy wordings as the only content. If the website talks about the insurers and not the customer's problem, the person searching "car insurance price" moves on to the next result. ## Before/after: how the brokerage's day changes Before the website, the brokerage's day started with the call list: renewal reminders handled by hand, car insurance quotes calculated at the counter, and the same "how much for the car one?" repeated over the phone. With the website with a quote tool, the customer arrives with the quote already done: the call is from someone who has seen the price and wants to close the deal. The agent answers the same question fewer times and handles what truly needs a broker: the claim, the business policy, the small print. On renewals, the change is silent but cumulative: the renewal notice arrives through the website and email, the customer renews without waiting for a call, and the policies that used to be lost to a forgotten call stay. The book grows without the phone growing. ## Mistakes a brokerage sees when commissioning a website - **A brochure site with no quote tool**: a website that only says "over 20 years of experience and the best insurers" does not quote, and in this sector the one that does not quote is not even in the comparison. The customer never sees it: Google serves it up and moves past it. - **Relying only on comparison sites**: being on comparison sites is fine, but it is their brand that fronts the policy. The customer who arrives via a comparison site is the comparison site's customer until the brokerage gives them something of their own: a website with the quote tool and the team's face. - **One single page for everything**: "insurance for individuals and companies" on one page ranks for nothing. One page per line of business, each page for its own search. - **No claims section**: on the day of a claim the customer looks for the phone number. If they cannot find it on the website, the trust built during the sale cools exactly when it is needed most. - **DGS registration buried or missing**: the registration number with the Dirección General de Seguros is the sector's seal of legitimacy. In the footer is not enough: make it visible where the customer is comparing. ## What Google looks at for a brokerage Google does not guess that the brokerage exists: it reads the website. If the brokerage only has a Google profile with no website, it is left with what is on the profile: name, opening hours and reviews. With a website, Google has a page per line of business, content answering "what does shop insurance cover", opening hours, area and reviews linking to your own domain. It is the combination of profile and website that pushes the brokerage up the local results. If you are interested in the topic, the blog has an explanation of [what local SEO is and how it works](/blog/en/seo-local-que-es-y-como-funciona) and another on [how to get Google reviews](/blog/en/como-conseguir-resenas-en-google). ## From website to a book that renews itself: the next step A brokerage does not need a thousand-page website: it needs a website that answers what the customer asks before calling: which insurances you quote, how much it costs, who is behind it and who to call on the day of the claim. That is the website that turns the person comparing on comparison sites into a customer who renews every year without being chased. The good news is that you don't need to spend a lot or wait months: you can have a brokerage website with a quote tool, one page per line and a claims section in days. If you run a brokerage and want a website that quotes for you, [request a free design proposal](/solicita-web/en): design your website live with AI and I build it once you approve the design. No lock-in, no jargon, and the price fixed before we start. Do you run a brokerage and the website is still a brochure? The customer already compares on the screen: better that they compare you with your quote tool in front of them than with a comparison site that does not know your name.