--- title: "Website for craft breweries: how to fill your taproom and sell outside your city too" description: "Website for your craft brewery: beer styles, brewery tours and tastings, events, online sales and reviews to fill your taproom and sell more beer all week." date: "2026-09-22" category: "Examples by sector" keywords: "website for craft brewery, craft brewery website, craft brewery near me, brewery tours, buy craft beer online" portada: "/portadas/portada-web-para-cervecerias-artesanas.webp" --- Someone is looking for a plan for Saturday ("visit a brewery near me") and someone else wants to buy a case of craft beer for a birthday. Both end up in the same place: their phone, comparing tabs. The first has only an Instagram profile with no opening hours; the second, a phone number and nothing else; the third doesn't make clear whether you can visit the brewery or when; the fourth takes eight seconds to load. The fifth has the catalogue of styles, the taproom opening hours, tours you can book, an online shop and real reviews. That's the one they visit, and the one that sends the case to their home. Your beer may be the best in the province. But if the screen doesn't make clear when you open, what's on tap and how to get it, that customer never gets to try it. ## What someone looking for a craft brewery wants to find - **When the taproom is open**: real, up-to-date opening hours, and whether there's a food truck, music or a special event this weekend. - **What's on tap right now**: styles (IPA, lager, stout, sour, gluten-free, alcohol-free), rotation, seasonal releases and limited editions. - **Brewery tours and tastings**: whether you can visit, which days, price, duration, whether you take groups and in which languages. - **Buying to take away**: cans, packs, bottles, and whether there's home delivery or pick-up at the brewery. - **For bars, restaurants and shops**: how to request the catalogue, terms, formats and delivery areas. - **Reviews and real photos** of the brewery, the tanks and the taproom full on a Friday. - **How to get there**: map, parking, whether you can come with children or a dog, and accessibility. Someone looking for a brewery isn't comparing like in a supermarket: they're looking for a plan and a beer they won't find anywhere else. The website is what turns that curiosity into a booked visit or an order. ## The sections that fill your taproom (and your warehouse) - **Home page** with the essentials at a glance: where you are, when you open and a clearly visible button to book a visit or order a case. - **Beer catalogue by style**, with photo, tasting notes and ABV. And updated from your panel when the rotation changes, without depending on anyone. - **Tours and tastings** with a booking form: date, number of people, language and whether there are allergies or intolerances in the group. - **Events and news**: a calendar with seasonal releases and the month's activities. - **Direct sales**: a shop with packs and gift boxes, home delivery or pick-up at the brewery. - **Trade area**: wholesale catalogue, formats (keg, can, bottle), direct contact and the areas you deliver to. - **Real gallery** of the brewery and the team, the process and the people at the bar. - **Reviews** from visitors and regulars. - **Frequently asked questions**: do you ship? can you visit without booking? do you have gluten-free options? do you take large groups? is there food? - **Contact and directions**, with real opening hours and a map. - **Legal notice, privacy and responsible drinking**, which also conveys seriousness. What's not needed: a catalogue with two hundred products if you brew twelve, a blog nobody is going to write every week, or ten sections you won't be able to keep up to date. ## Before and after: from "are you open today?" by message to the booked visit Before: opening hours asked every day by message, visits managed one by one by DM, orders from bars answered by hand, cases that only sell if the customer physically drops by the brewery, and news that only reaches whoever saw yesterday's story. After: the visitor looks at what's on tap and the opening hours from the sofa, books the visit with their group and turns up on Saturday; the bar in another province finds the wholesale form and requests the catalogue; the case ships to another city; and you update the rotation in the panel so that what's on the website is what's on tap today. ## Mistakes we see when a craft brewery commissions its website - **Trusting everything to social media**: a post doesn't tell Google that a brewery exists in your city, and within two days nobody sees it any more. - **Not publishing the taproom opening hours** or updating them for festivals or holidays: a customer who arrives and finds the door closed doesn't come back. - **Phone and business hours only**: many people look for a plan on a Sunday night. - **Managing visits by direct message**: every booking turns into five messages and the ones that come in at eleven at night are lost. - **Limiting sales to whoever walks past the door**: without an online shop, your beer doesn't leave your city. - **Stock photos**: a generic photo of a pint is spotted instantly; better your real brewery, even a more modest one. - **Neglecting the Google listing and reviews**, the shop window seen by anyone searching for "craft brewery in [your city]". - **Not separating public and trade**: the bar that wants twenty kegs can't find prices or contact details. ## What Google looks at in your area Google wants to answer well to "craft brewery near me", "craft brewery in [your city]", "visit a brewery" or "buy craft beer online", and to do so it draws on your Google Business Profile listing, your reviews and your website. The listing handles photos, opening hours and how to get there; the website handles the rest: styles, tours, events and sales. If you want to go deeper, on the blog there's an article about [website for bars and cafés](/blog/en/web-para-bares-y-cafeterias) and another about [website for wineries and vineyards](/blog/en/web-para-bodegas-y-vinedos) that explain this same strategy for businesses with their own product. ## From the brewery only your neighbourhood knows to one that receives visits from the whole province A craft brewery doesn't need a huge website: it needs anyone looking for a plan or a beer to find you, understand what's on tap today, see how to visit you and be able to buy in a minute, at any hour. That's the website that fills the taproom at weekends and ships cases outside your city the rest of the week. And you don't need to spend a lot or wait months: you can have your website with catalogue, tours and shop in a few days. If you have a craft brewery, [request a free design proposal](/solicita-web/en): you design your website live with AI and I build it once the design is approved. No lock-in, no jargon and the price fixed before you start. Are you going to keep depending on stories, or are you going to let your brewery introduce itself whenever someone searches for a plan like yours?