--- title: "Website for wineries and vineyards: visits and tastings all year round, not just at harvest" description: "Website for wineries and vineyards: visits and tastings with online booking, wine shop and real photos. Fill your wine tourism calendar all year round." date: "2026-09-12" category: "Examples by sector" keywords: "website for wineries, winery website, vineyard website, wine tourism, book winery visits, sell wine online" portada: "/portadas/portada-web-para-bodegas-y-vinedos.webp" --- On a Saturday morning, a couple searches on their phone for "winery visit with tasting" and the name of the region. They open three or four websites, compare prices, check what each visit includes, how long it lasts, which languages it's available in and whether you can eat there. They book with the one that answers all of that without them having to call. If your winery only lives on Instagram or depends on trade fairs, you don't show up in that search: the couple books somewhere else. A winery sells through three doors: distribution, direct sales and visits. The website is the only one that's open 24 hours and the only one that tells your story the way you want it told. What's more, wine tourism doesn't understand office hours: people plan a visit from another city, another country, on a Sunday night or a Tuesday at midday. The winery that shows up with its visits, its prices and its calendar gets those bookings. ## What someone looking to visit your winery cares about Before booking, someone about to drive three hours wants a handful of doubts resolved: - **Types of visit and clear prices**: basic visit with tasting, premium tasting, walk through the vineyards, visit with an aperitif or a meal, harvest experiences, group visits. Each one with its price per person, its duration and the minimum number of guests. If someone doesn't see a clear price, they won't write to ask for it: they move on to the next winery. - **Which languages the visit is available in**: wine tourism welcomes visitors from other regions and other countries. If the website doesn't say which languages you offer, many book where it does. - **Real photos of the winery**: the barrel room, the casks, the tasting room, the terrace, the vineyard in every season. Someone about to drive for hours wants to see where they'll be sitting. - **Available dates and times**: a calendar with real openings is worth more than a hundred "ask us". Couples and groups book when they can: at night, on a Sunday or midweek. - **What you can do around it**: whether there's a restaurant or a spot to snack, whether you can buy wine on site, whether children are welcome and how long the full experience lasts. - **How to get there**: map, parking, distance to the nearest city and whether there's a taxi or public transport nearby. - **Reviews from other visitors**: Google reviews with a name and a date convince more than any text written by you. - **And after the tasting, what?**: where to buy the bottles they've just tried, whether there's a shop, home delivery or a members' club. ## The sections that fill visits and orders A winery website doesn't need a thousand pages: it needs to take the visitor from the first search to the glass (and to the box). These are the ones that bring in bookings and sales: - **Homepage**: who you are, where you are, what wines you make and a photo that makes people want to go, with two clearly visible buttons: book a visit and buy. - **Visits and tastings with online booking**: packages with prices and duration, a calendar with free slots and booking without calling anyone. Each experience (premium tasting, walk through the vineyards, harvest) deserves its own page, because each one is a different search. - **The wines**: a page per wine with its vintage, tasting note, awards and price. Every wine you make is a search that can bring someone new to your website. - **Online shop and members' club**: boxes, gift packs and subscriptions with delivery. Someone who tries your wine at the tasting is the best possible candidate to buy the next bottle. - **Events**: weddings, company meals, celebrations among the barrels and private tastings. Each type of event deserves its own page. - **History and vineyard**: who's behind it, since when, the plots and the reason behind each wine. That's what a distributor never tells your customer. - **Trade visits**: importers, restaurants, shops and the press need their own way to get in touch. - **Contact and area**: address with map, phone, shop opening hours and the regions or wine routes you belong to. What you don't need: a price list PDF to download, hiding your rates "so they call" and a website designed only for desktop, when most bookings are born on a phone. ## Before and after: the same winery, a different calendar Before the website, visits are managed through WhatsApp: prices asked a hundred times, free slots written in a notebook, groups lost because nobody answers on a Sunday and visitors from other countries who write and don't get a reply in time. The winery lives off whoever already knows it. After, the couple sees the types of visit, compares, picks Saturday at midday and books at eleven o'clock at night from the sofa. They arrive knowing what they're going to taste and how much it costs, buy a box as they leave the tasting, leave their review and, if there's a members' club, come back every month without anyone having to call them. ## Mistakes we see when a winery commissions a website - **Existing only on social media**: Instagram shows what you're doing today, but it doesn't show up on Google when someone searches for "winery visits" in your area. - **Invisible prices**: "ask for price" on a wine tourism experience scares people off more than it filters them. A clear range multiplies bookings. - **Not allowing online booking**: forcing people to call during office hours cuts half the bookings, because whoever organises a visit does it when they're not working. - **Spanish only**: wine tourism is international; without a version for visitors from abroad, you lose the visits of those who come from furthest away. - **Stock photos**: barrel rooms all look alike; a real photo from bottling day sells more than a stock image catalogue. - **A catalogue website with no action**: pretty, but with no booking button and no way to buy, it fills neither the calendar nor the till. - **Not asking for reviews**: every visit to the winery is a chance to get a Google review; if you don't ask, it's lost. ## What Google looks at in a winery Google shows first what it knows well. With the Google Business Profile listing alone you have a name, opening hours and reviews, but nothing more: it doesn't explain types of visit, prices or languages. With a website, Google has a page per experience, texts that answer the questions of whoever is going to visit you and real photos, and that combination is what moves your winery up in the local results for "winery to visit near me". If you want to go deeper, the blog has an explanation of [how to get Google reviews](/blog/en/como-conseguir-resenas-en-google) and another on [24-hour online bookings](/blog/en/reservas-online-las-24-horas). ## From the tasting to the box: the next step A winery doesn't need a complicated website: it needs whoever is looking for a visit to find you, see the prices, check the free dates and book without calling; and it needs whoever tries your wine to be able to buy the next bottle without hunting for a phone number. That's the website that fills the visits calendar and keeps direct sales going all year round, not just at harvest. The good news: you don't need to spend a lot or wait months. You can have a website for your winery with pages per experience, a booking calendar and a shop in a few days. If you run a winery or a vineyard and want a website that fills visits and orders, [request a free design proposal](/solicita-web/en): you design your website live with AI and I build it once you approve the design. No lock-in, no jargon, and the price agreed before we start. Does your winery get visits from people who were already looking for you, or only from people who already knew you? Better that they find you, with your visits and your wines, than the winery on the next page.